Your information
Privacy policy
This policy explains how Farrly uses and protects personal information across our public website and childcare management platform.
Last updated: 4 November 2026
1. Who we are
Farrly is the trading name of Farrer Group Ltd, a company registered in England and Wales under company number 17561309. In this policy, “Farrly”, “we”, “us” and “our” refer to Farrer Group Ltd.
Our registered office is 66 Paul Street, London, England, United Kingdom, EC2A 4NA. You can contact us about privacy at [email protected].
2. Our role and childcare providers
Farrly provides software to childcare providers and account access to their authorised staff, parents and carers. Our data protection role depends on why information is being used.
- Farrly as controller. We decide how and why we use information for account administration, platform security, service communications, provider onboarding, billing, support and the operation of our own business.
- Childcare providers as controllers. A provider normally decides why child, family, booking, attendance, collection and childcare records are created and used. The provider is responsible for its own privacy information, lawful basis, access decisions and retention requirements.
- Farrly as processor. Where we store or handle provider-controlled records only to supply the platform, we act on the provider's documented instructions.
If your question concerns a childcare record, contact the relevant provider first. We will assist the provider where required and will not disclose private records unless access is authorised.
3. Information we use
Depending on how you use Farrly, we may process:
- Account and identity information: name, email address, account identifiers, confirmation status, roles, organisation membership, site assignments and permissions.
- Provider information: organisation and legal names, provider type, site addresses, public contact details, services, schedules, capacity, policies, team access and commercial plan information.
- Child and family information: a child's preferred or display name and date of birth; parent, carer and authorised-contact names, email addresses and telephone numbers; relationships, invitations, permissions and collection authority.
- Booking and attendance information: selected services, dates, times, sites, prices, cancellations, credits, check-in, supervised transfers, check-out, collection verification and corrections.
- Account and payment information: balances, charges, credits, refunds, arrears, payment references and limited Stripe identifiers and statuses. Farrly does not store full payment-card details.
- Support and communications: messages, enquiries, notices, email delivery status and records needed to investigate or resolve a request.
- Technical and security information: sign-in and security events, device or browser information, IP address, request logs, timestamps and diagnostic information.
We receive information from you, childcare providers, other authorised account users, Stripe, and the systems used to operate and secure Farrly.
4. Why we use information
| Purpose | Typical lawful basis when Farrly is controller |
|---|---|
| Create and administer accounts, provide requested platform features and manage provider subscriptions. | Performance of a contract or steps requested before entering one. |
| Authenticate users, control permissions, prevent fraud, keep the service secure and investigate faults or misuse. | Our legitimate interests in providing a reliable and secure service, and the legitimate interests of providers and users. We balance these interests against individual rights, with particular care for children. |
| Send confirmations, invitations, service notices and support responses. | Performance of a contract and our legitimate interests in operating and supporting the service. |
| Maintain financial, tax, dispute and compliance records and respond to lawful requests. | Compliance with legal obligations and, where applicable, our legitimate interests in establishing, exercising or defending legal claims. |
| Improve accessibility, reliability and user experience using service operations and feedback. | Our legitimate interests in improving Farrly. We do not use children's records for advertising. |
Where a childcare provider is the controller, the provider determines the lawful basis for its use of the information. Providers may need to rely on legal obligation, public task, contract, vital interests, legitimate interests or another lawful basis depending on their circumstances. Consent is not automatically the appropriate basis.
5. Children's information
Farrly is designed for use by adult childcare professionals, parents and carers. Children do not create Farrly accounts or use the platform directly. Adults enter and manage children's information to arrange and administer childcare.
Children's information requires particular protection. We use role and site permissions, keep booking and actual attendance distinct, limit access to authorised users, and do not use children's information for behavioural advertising or sell it.
A child has data protection rights in their own information. Depending on the child's age, understanding and circumstances, a parent, carer or other representative may be able to exercise those rights on the child's behalf. Requests are considered case by case and should normally be directed to the childcare provider responsible for the record.
8. How long we keep information
We keep personal information only for as long as needed for the purpose for which it was collected, including contractual, safeguarding, tax, accounting, dispute and legal requirements.
Provider-controlled records are kept in accordance with the provider's instructions and retention responsibilities. When a provider's service ends, we delete or return those records as agreed, except where the law requires continued storage or limited information must be retained to establish or defend legal claims. Back-up copies are removed through the normal secure rotation process.
Retention periods vary by record type. Contact us or the relevant provider if you need the period that applies to a particular record.
9. Security
We use technical and organisational measures intended to protect personal information, including access controls, encrypted connections, secure account credentials, audit records, environment separation and restricted administrative access. No internet service can guarantee absolute security. Please tell us promptly if you believe an account or record has been compromised.
10. Your rights
Depending on the circumstances, you may have the right to:
- receive information about how your personal information is used;
- request access to it and a copy of it;
- ask for inaccurate or incomplete information to be corrected;
- ask for information to be erased or its use restricted;
- object to processing based on legitimate interests;
- receive certain information in a portable format; and
- withdraw consent where consent is the lawful basis, without affecting earlier lawful use.
These rights are not absolute. We may need to verify your identity and authority before acting. If a childcare provider controls the record, we may pass the request to that provider or ask you to contact it directly.
Farrly does not make decisions producing legal or similarly significant effects about children or account users solely by automated means.
11. Changes to this policy
We may update this policy when our service, suppliers or legal obligations change. We will publish the updated version here and change the date above. We will provide a more prominent notice where a change materially affects how we use personal information.
12. Contact and complaints
For questions or requests about Farrly's use of information, email [email protected]. For provider-controlled childcare records, contact the relevant provider first.
You can also complain to the Information Commissioner's Office. Visit ico.org.uk/make-a-complaint or telephone 0303 123 1113. We would welcome the opportunity to address your concern before you contact the ICO.